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Practical SEO, AEO and GEO guides for beginners and professionals: how Google and AI assistants find, understand and cite your site, how to buy and measure backlinks, and how to produce AI-assisted content without losing quality.

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10 Common GEO and AEO Myths and Mistakes (and What to Do Instead)

10 Common GEO and AEO Myths and Mistakes (and What to Do Instead)

10 min read

Does schema guarantee citation? Does llms.txt work? Is SEO dead? 10 GEO and AEO myths debunked with official sources and studies, and what to do instead.

Beginner
#GEO
#AEO
#Beginners
GEO, AEO and SEO Checklist: 40 Items to Review Your Site

GEO, AEO and SEO Checklist: 40 Items to Review Your Site

10 min read

A 40-item checklist in five blocks, with the reason behind each item, to review your site for Google and for AI. Includes a short 10-item version.

Beginner
#GEO
#AEO
#SEO
GEO Audit Step by Step: From Diagnosis to Action Plan

GEO Audit Step by Step: From Diagnosis to Action Plan

10 min read

Run a GEO audit in six blocks: crawlers, content, entity, authority, off-site presence and measurement. Includes a spreadsheet, priorities and a report.

Advanced
#GEO
#AI Search
#Advanced
GEO for Healthcare and Law Firms (YMYL): Become a Trusted Source

GEO for Healthcare and Law Firms (YMYL): Become a Trusted Source

10 min read

In health and law, AI and professional rules demand extra care. Publish citable, signed, compliant content without promising results (Brazil as the example).

Intermediate
#GEO
#YMYL
#E-E-A-T
GEO for SaaS and B2B: Get Into AI 'Best Tools' Lists

GEO for SaaS and B2B: Get Into AI 'Best Tools' Lists

9 min read

How your SaaS gets into AI answers for 'best tools': comparison pages, integrations, public pricing, reviews and third-party mentions, and how to measure.

Intermediate
#GEO
#SaaS
#AI Search
GEO for Ecommerce: Get Recommended in AI Shopping Answers

GEO for Ecommerce: Get Recommended in AI Shopping Answers

9 min read

How to show up when someone asks AI which product to buy: product data, schema, feeds, real reviews and buying guides, in practical steps for online stores.

Intermediate
#GEO
#E-commerce
#AI Search
GEO for Local Businesses: Get Recommended by AI in Your City

GEO for Local Businesses: Get Recommended by AI in Your City

11 min read

See how a local business improves its odds of being recommended by AI: business profile, reviews, service pages, FAQ, mentions and prompts to test.

Beginner
#GEO
#Local SEO
#Beginners
Zero-Click Searches and AI Overviews: Why Clicks Fall and What to Do

Zero-Click Searches and AI Overviews: Why Clicks Fall and What to Do

11 min read

Studies show fewer clicks when an AI Overview appears, while Google says total clicks are stable. See what the data proves, what it does not and how to act.

Intermediate
#Google AI Overviews
#Metrics
#Google Search Console
How to Write an FAQ That AI Cites and Google Understands

How to Write an FAQ That AI Cites and Google Understands

10 min read

Google's FAQ rich result is gone in 2026, but a well-written FAQ is still useful. Learn to write questions and answers that people and AI can cite.

Beginner
#AEO
#Content
#Beginners
Organization and Person Schema with sameAs: Build Your Entity

Organization and Person Schema with sameAs: Build Your Entity

11 min read

Learn to mark up Organization, Person and WebSite in JSON-LD and use sameAs and @id to connect profiles and help search engines and AI know who you are.

Advanced
#Schema
#E-E-A-T
#Advanced
How AI Searches for Information: RAG, Grounding and SEO Impact

How AI Searches for Information: RAG, Grounding and SEO Impact

10 min read

RAG and grounding explain how AI checks the web before answering. Learn the difference between training and search, query fan-out and what changes in your SEO.

Advanced
#AI Search
#GEO
#Advanced
Reddit, YouTube and Quora in AI Answers: Get Cited Without Spam

Reddit, YouTube and Quora in AI Answers: Get Cited Without Spam

11 min read

Reddit and YouTube show up constantly in AI answers. See why, how a brand can take part without spam, and which risks to avoid to earn a mention.

Intermediate
#AI Search
#GEO
#ChatGPT
Original Research and Proprietary Data: Become a Cited Source

Original Research and Proprietary Data: Become a Cited Source

11 min read

Data only you can publish earns citations from journalists, sites and AI. Learn how to run research on no budget, with a clear method, and publish it to get cited.

Advanced
#Content
#Digital PR
#AI Search
E-E-A-T in the AI Era: Authorship, Experience and Trust

E-E-A-T in the AI Era: Authorship, Experience and Trust

10 min read

E-E-A-T is not a direct ranking factor, but it guides what Google calls trustworthy content. See which authorship and trust signals to show on your pages.

Intermediate
#E-E-A-T
#AI Search
#Content
How to Structure Content That LLMs Can Cite

How to Structure Content That LLMs Can Cite

11 min read

Direct answers, question headings, complete definitions, tables and examples: learn how to structure every passage so AI and people can understand and cite it.

Intermediate
#AI Search
#Content
#AEO
llms.txt: Is It Worth Creating? What We Know in 2026

llms.txt: Is It Worth Creating? What We Know in 2026

10 min read

llms.txt is a file that lists pages for AI agents. Google says it ignores it, and studies find no link to citations. See when it is still worth creating.

Intermediate
#AI Search
#Technical SEO
#GEO
robots.txt and AI Crawlers: GPTBot, OAI-SearchBot and ClaudeBot

robots.txt and AI Crawlers: GPTBot, OAI-SearchBot and ClaudeBot

11 min read

See the official user agents from OpenAI, Anthropic, Perplexity and Google, the difference between training, search and user actions, and ready-to-use robots.txt examples.

Advanced
#AI Search
#Technical SEO
#ChatGPT
AI Citation Tracking Tools: What to Evaluate Before You Buy

AI Citation Tracking Tools: What to Evaluate Before You Buy

11 min read

Before paying for an AI citation tracking tool, check engine coverage, sampling, cost and export. Here are the criteria and a pilot you can run in 2 to 4 weeks.

Intermediate
#AI Search
#Tools
#GEO
Measuring AI Visibility: Metrics, Share of Voice and Attribution

Measuring AI Visibility: Metrics, Share of Voice and Attribution

10 min read

Mention rate, citation rate, share of voice and accuracy: formulas, margin of error and how to tie AI visibility to traffic in GA4 and Search Console.

Advanced
#Metrics
#GEO
#AI Search
Prompts to Test Your Brand's Visibility in AI Search

Prompts to Test Your Brand's Visibility in AI Search

9 min read

A prompt bank by funnel stage, persona and city, with rules for repeating, logging and knowing how many answers you need before drawing conclusions.

Intermediate
#AI Search
#Metrics
#Checklist
How to Know If ChatGPT and Gemini Recommend Your Brand

How to Know If ChatGPT and Gemini Recommend Your Brand

9 min read

A manual test in one afternoon: 10 questions, 3 repeats and a spreadsheet show whether ChatGPT and Gemini mention your brand, and what the result does not prove.

Beginner
#ChatGPT
#AI Search
#Metrics
Bing Webmaster Tools and IndexNow: Why They Matter for AI Search

Bing Webmaster Tools and IndexNow: Why They Matter for AI Search

9 min read

Bing now reports citations in Copilot's AI answers and recommends IndexNow to keep content current. See what is documented and how to set both up.

Intermediate
#Technical SEO
#AI Search
#Tools
How to Get Cited in Perplexity: Sources, Citations and Optimization

How to Get Cited in Perplexity: Sources, Citations and Optimization

9 min read

Perplexity searches the web for every question and cites its sources. See what the company documents about PerplexityBot, how to allow access and how to measure.

Intermediate
#Perplexity
#AI Search
#Technical SEO
How to Show Up in ChatGPT: What Actually Works

How to Show Up in ChatGPT: What Actually Works

10 min read

ChatGPT cites sites when it searches the web and remembers brands mentioned in many places. Here is the honest step-by-step for brands and sites, no promises.

Beginner
#ChatGPT
#GEO
#AI Search
How People Search with AI: Long Prompts, Questions and Decisions

How People Search with AI: Long Prompts, Questions and Decisions

10 min read

With AI, people type full questions with context and keep the conversation going until they decide. See what the data says and what it means for your content.

Beginner
#AI Search
#ChatGPT
#Beginners
SEO vs AEO vs GEO: What's the Difference and Where to Start

SEO vs AEO vs GEO: What's the Difference and Where to Start

13 min read

SEO aims to rank, AEO aims to be the direct answer and GEO aims to be cited by AI. See the difference in practice, what the three share and where to begin.

Beginner
#SEO
#AEO
#GEO
Core Web Vitals Explained: LCP, INP and CLS Made Simple

Core Web Vitals Explained: LCP, INP and CLS Made Simple

10 min read

Core Web Vitals measure page speed, responsiveness and visual stability. See the official thresholds, how to measure them and what to fix first, with minimal jargon.

Intermediate
#Technical SEO
#Metrics
#Google Search Console
SEO, AEO and GEO Glossary: 100+ Terms Explained

SEO, AEO and GEO Glossary: 100+ Terms Explained

20 min read

An A-Z glossary of 100+ SEO, AEO, GEO, backlink and AI search terms, each with a plain definition, a technical note and a link to the post that goes deeper.

Beginner
#SEO
#AEO
#GEO
Ecommerce SEO: Categories, Product Pages and Content That Sells

Ecommerce SEO: Categories, Product Pages and Content That Sells

11 min read

How to structure categories, product pages, filters and supporting content so your online store gets found on Google without wasting crawl resources.

Intermediate
#SEO
#E-commerce
#Technical SEO
How Long Does SEO Take to Work? A Realistic Timeline

How Long Does SEO Take to Work? A Realistic Timeline

10 min read

Google gives no deadline, but there is a practical benchmark: signals in weeks, consistent results in 6 to 12 months. See what speeds SEO up and what slows it down.

Beginner
#SEO
#Beginners
#Metrics