Free · no sign-up
Online EXIF editor: view, edit and remove photo and video metadata
Change the date, author and GPS or remove what a photo or video reveals about you. It all runs in your browser: nothing is uploaded.
Drag photos or videos here
or
JPG, PNG, WebP, HEIC, AVIF, TIFF, GIF, RAW, MP4 and MOV · up to 30 files
Your files never leave your device: the editor runs in your browser.
Privacy check
See right away whether the photo or video gives away location, serial number or owner name.
Ready for Google Images
Creator, credit, copyright, license and AI source in the right IPTC fields.
Batch with ZIP
Apply the same changes to up to 30 files and download them all at once.
Quick answer
An EXIF editor shows and changes the metadata stored inside a photo: camera, date and time, GPS location, author, copyright and description. Contentor's editor is free and runs ExifTool 13.42 inside your browser, so the photo is never uploaded to a server. It edits EXIF, IPTC and XMP in JPG, PNG, WebP, HEIC, AVIF, TIFF, GIF and RAW files, plus the metadata of MP4, MOV, M4V and 3GP videos (date, GPS, title and author, in the QuickTime and XMP fields). It shows a privacy check of what the file reveals and saves without re-encoding: the image or video stays identical, and the editor verifies it after saving.
Updated October 18, 2026
Tool facts
- Price
- Free, no sign-up and no usage limit
- Where it runs
- In your browser; the file is not uploaded
- Engine
- ExifTool 13.42 in WebAssembly
- Standards
- EXIF, IPTC, XMP, GPS and QuickTime (video)
- Formats
- JPG, PNG, WebP, HEIC/HEIF, AVIF, TIFF, GIF, JPEG XL, DNG, camera RAW and MP4, MOV, M4V and 3GP videos (up to 100 MB)
- Batch
- Up to 30 files at a time, downloaded as a ZIP
- Quality
- No re-encoding; image and video verified with an MD5 hash
- Location
- Google Maps, Apple Maps and OpenStreetMap links, coordinates or your device GPS
How to use it
- 1
Open your photo or video
Drag one or more photos or videos onto the dashed area, tap Choose files or paste with Ctrl+V. JPG, PNG, WebP, HEIC, AVIF, TIFF, GIF, RAW, MP4, MOV, M4V and 3GP work, and nothing is uploaded: the editor runs in your browser.
- 2
Check what it reveals
The privacy check lists what the photo gives away: GPS location with a map link, place name, device, serial number, owner, date, embedded thumbnail and whether the image is declared as made with AI.
- 3
Edit or clean
In Essentials, fill in title, caption, author, copyright and license. In Location, paste a Google Maps link; in Date, set or shift the time. To clean up, remove the location only, the personal data or everything.
- 4
Save and download
Click Save and download, or get a ZIP with several photos. The editor re-reads the new file, checks every field it wrote and compares the pixel hash to show the image did not change.
EXIF, IPTC, XMP, GPS and QuickTime: what each one stores
One photo can carry EXIF, GPS, IPTC and XMP at once; a video keeps its own in QuickTime and XMP. The editor shows and writes them all, and the Essentials fields go to all of them together, so every app reads the same value.
| Standard | What it stores | Who writes it | Who reads it |
|---|---|---|---|
| EXIF | What it stores: Camera, lens, date and time, aperture, shutter speed, ISO and orientation | Who writes it: Cameras and phones, when the photo is taken | Who reads it: Windows, macOS, Google Photos and image editors |
| GPS (inside EXIF) | What it stores: Latitude, longitude and altitude where the photo was taken | Who writes it: Phones and cameras with location turned on | Who reads it: Maps, albums and anyone who gets the original file |
| IPTC | What it stores: Title, caption, keywords, author, credit and copyright | Who writes it: Photographers, agencies and newsrooms | Who reads it: WordPress, Google Images and stock libraries |
| XMP | What it stores: The IPTC fields and more: license, AI origin, rating and edit history | Who writes it: Lightroom, Photoshop and other editors | Who reads it: Adobe apps, Google Images and photo managers |
| QuickTime (video) | What it stores: Recording date, device, GPS, title, description and author of MP4 and MOV videos | Who writes it: Phones and cameras, while recording | Who reads it: iPhone Photos, Google Photos, Windows and video players |
Tips for better results
Remove the location before sharing
Phone photos often store the exact GPS position where they were taken, including at home. Use "Remove location only" before sending the original file to anyone.
Phone videos carry GPS too
iPhone and Android store the location inside the video, in the QuickTime field. Open the MP4 or MOV here and use "Remove location only" before sending the original file: the video is not re-encoded.
Sign your photos
Fill in creator, credit line and copyright. Google Images shows these IPTC fields with the image, and WordPress uses the IPTC title and caption when you upload the photo.
Label AI-made images
Under Digital source type, choose "AI-generated". It is the IPTC DigitalSourceType field, the one Google reads to identify images created with AI.
Fix a wrong camera clock in one go
If the camera was set to the wrong time zone, use "Shift all dates" and move hours or days on every photo at once.
Wipe everything without sideways photos
The full wipe keeps the orientation and the color profile, so the photo does not show up rotated or with different colors afterwards.
Metadata does not replace alt text
For image SEO, what matters most is the alt text on your page, the file name and the surrounding text. Metadata helps with credit, licensing and organization.
Frequently asked questions
What is EXIF?
EXIF is the metadata standard cameras and phones write inside a photo: make and model, date and time, aperture, shutter speed, ISO, orientation and often the GPS location. IPTC and XMP are two other standards, used for title, description, author, keywords and copyright. This editor reads and writes all three. For example, a phone photo usually carries the device model, the lens used, the exact time with its time zone and the coordinates where it was taken.
Is my photo uploaded to a server?
No. The editor runs ExifTool, compiled to WebAssembly, inside your browser, and the photo stays on your device from start to finish. The only exception is optional: if you paste a short Google Maps link (maps.app.goo.gl), only that link goes through our server to reveal the coordinates.
How do I remove the location from a photo?
Open the photo, click "Remove location only" in the privacy check and then Save and download. The GPS coordinates and place names (city, state, country) stored in EXIF, XMP and IPTC are removed; the rest of the photo stays the same. For future photos, you can turn off location for the camera in your phone settings.
Can I remove the location from a video?
Yes. Open the MP4, MOV, M4V or 3GP video (up to 100 MB), click "Remove location only" and then Save and download. The coordinates iPhone and Android store in QuickTime (place name included) and any GPS in XMP are removed. Only the metadata is rewritten: the video is not re-encoded, and the editor checks with an MD5 hash that picture and sound stay identical.
How do I add a location from Google Maps?
In Google Maps, right-click the exact spot and click the coordinates at the top of the menu to copy them. Paste them in the Location tab. Full Google Maps, Apple Maps and OpenStreetMap links, maps.app.goo.gl short links and coordinates like 40°44'54"N 73°59'08"W work too.
Can I change the date a photo was taken?
Yes. In the Date tab, pick the day, time and time zone, and the editor writes the date to EXIF, XMP and IPTC. To fix a wrong clock, use "Shift all dates" and move days, hours and minutes without typing each date.
Does editing metadata reduce image quality?
No. Only the metadata part of the file is rewritten; the image data is copied byte for byte, with no re-encoding. After saving, the editor compares the MD5 hash of the pixels before and after and shows they are identical.
Which formats are supported?
Photos in JPG, PNG, WebP, HEIC/HEIF, AVIF, TIFF, GIF, JPEG XL, DNG and camera RAW such as CR2, CR3, NEF, ARW, ORF, RW2 and RAF, plus MP4, MOV, M4V and 3GP videos up to 100 MB. GIF has no EXIF, so author, date and GPS go into its XMP; in videos they go into the QuickTime and XMP fields. Other videos, such as WebM, MKV and AVI, cannot be written.
Why are some fields read-only?
Some values are calculated from the file itself (dimensions, megapixels) and others live in binary blocks with internal checks, such as the ICC color profile and the maker notes. They cannot be edited field by field safely, but you can remove the whole block.
Does metadata help image SEO?
Little for rankings: Google does not treat EXIF as a ranking factor, and alt text, file name and page context matter most. The IPTC creator, credit, copyright and license fields, however, show up in Google Images, and Google reads the AI source label. Google Merchant Center, for example, asks for that label on product images created with AI.
Do social networks remove EXIF?
Instagram, Facebook and X strip most metadata when you post, and so does WhatsApp when the image is sent as a photo. Sending it as a document, by email, Google Drive or AirDrop delivers the original file with everything, GPS included.
Can I edit several photos at once?
Yes. Open up to 30 photos, keep "Apply to all" on and fill in author, copyright, location, date or cleanup just once. The editor saves each file and gives you a ZIP. Changes in the All tags tab apply only to the selected photo, for fine-tuning a single image.
Guides to go further
On-Page SEO: A Complete Checklist for Every Page
On-page SEO is the tuning done inside the page: title, description, headings, URL, images, links and schema. See the priority order and a checklist to copy.
E-E-A-T in the AI Era: Authorship, Experience and Trust
E-E-A-T is not a direct ranking factor, but it guides what Google calls trustworthy content. See which authorship and trust signals to show on your pages.
Local SEO: How to Show Up on Google Maps and "Near Me" Searches
Local SEO is showing up when someone searches for a service nearby. Learn to set up your Business Profile, earn reviews and prepare your site within the rules.
More free tools
See all toolsFrom draft to published article
Contentor handles the rest of the way: it plans topics, writes the articles, creates the images and publishes everything to WordPress. Try it free for 3 days.
Try Contentor for free